Let’s talk about Personas in UX design..
Personas are different depending on demographics, technology and every single project but in general they Represent your target audience and achieve a couple of goals in the design process like:
- They provide everyone on the team with a common baseline upon which to discuss how visitors to the site might be impacted.
- They give the design team empathy with the site audience. By referring to personas as real people, the intention is that the team will identify with each visitor and provide a design solution that satisfies as many users as possible.
Personas can be more complex or more simple depending on the complexity, the orientation and the size of the project itself but they always have to be memorable by the creative team..
The basic steps I follow to create them:
- Decide on the number of personas that you’ll create.
- Analyze the distribution of various visitor traits (if in your surveys 60% are Europeans then 3 out of 5 of your personas will be Europeans)
- Distribute common traits that appear in your analytic s data
- add any additional data that you might have from other sources (e.g customer surveys of the past)
- Distribute the four buying behaviors, if it is a commercial project, –Competitive, Humanistic, Methodical, and Spontaneous—across your personas.
- Round out each of your personas with interesting pieces of information to give them a proper backstory and a real personality.